Choose the Right Domain Name
Many things can be important in choosing a domain name. From the point of view of SEO, one of these cases is the use of keywords resulting from the analysis of business keywords in the site name.
Domain names are still often chosen by business owners. From the past to the present, criteria such as taste, family name, city name, or repeated titles such as “best” or “first” or similar items were used to form the name of the business. But nowadays, despite the multiplicity of jobs and businesses and the need to be specialized in the title to attract the audience, it is necessary to use the views of an expert or expert. The transfer of the business space from the market to the Internet and the need to provide services in the form of a website have also made it necessary to use an SEO consultant or a website design expert to choose a suitable name to be present on the Internet.
Below, we have tried to briefly mention some of the most important criteria for choosing the right domain name.
1- The shorter the length of the domain name, the better. Choosing about 8 characters is very suitable.
A domain with more than ten characters like abad-rahan-e-farda.com is inappropriate.
Of course, almost all domains below 5 characters have been purchased.
2- Keywords It is recommended to have one or two keywords in the domain name. It is suggested that you first find a list of keywords for your business and then use them to create the right domain. For this, you can use business analysis methods or translate at least five words related to your business with Google Translate and use them to choose the right domain name.
3- Memorable domain name is a name that is easy to remember. Avoid using repetitive terms such as best, top, hot, easy or green, new, system, ultra and similar.
4- Internet history: no history on the Internet or very little. Of course, the existence of history requires checking the history of the address in search engines
5- Copyright Pay attention to copyright and make sure that the domain name is not the name of a reputable foreign company. If you register a valid company domain in Iran or with other TLDs, the owner of that business can easily take the domain back from you and stop your activity. Because big companies have registered their name before you buy the domain.
6- COM domain. Using com. It is always the first recommendation for international activities. This domain name of the keyword Commercial means commercial. com domain for business companies and multipurpose sites. Recommended.
7- IR range. Using ir. Recommended for national and domestic activities.
8- Simple and convenient expression of a suitable domain is one that, for example, does not require spelling when speaking on the phone, and the listener does not have any problems.
9- Unpronounced letters of the domain name are not suitable for “unpronounced” letters. For example, Parvane, which can be parvane.com or parvaneh.com. Of course, in special cases, similar domains can be purchased.
10- A suitable domain typing method is a domain that can only be typed in one way. Do not use the letters Q, Z, X, C and P in English phrases. Also, avoid words written in English with multiple forms. Like Kayvansoft, which is a bad example for choosing a domain name because it can be written as kayvansoft, kaivansoft, kevansoft, keiwansoft and many other ways.
11- Simple spelling should not be very difficult. Especially if your users are non-English, it is not appropriate to use English words with difficult pronunciation.
12- Do not have numbers. In many cases, the combination of numbers and writing is very difficult for the memory. Choosing multi-digit numbers that the user has no memory of the number and its specificity is usually not remembered. Using a number substitute for some words such as 4 as an example in the book4you.com domain is also an inappropriate example for choosing a domain. Remember that a combination of numbers and letters is used for the password.
13- Hyphen One of the things that is often done by spammers (a type of Internet criminals) is to use a hyphen to create domains similar to the victim’s domain. These criminals use the apparent similarity of the domain for malicious activity. If you insist on using hyphens, consider using at most one hyphen.
Using a hyphen in the domain will reduce credibility and identify as a vandal.
14- New word Do not create a new word or abbreviation. For example, if cutie is full, don’t use an alternative like qt. Using new phrases or names will multiply your marketing costs.